Below you’ll find an ongoing collection of what some brands are doing to market during these challenging times.
Grandma needs a new pair of shoes—and right now you can send her some completely free of charge. Hush Puppies is giving away pairs of its Power Walker shoes so that people can delight their grandparents with a gift in the mail while they follow stay-at-home orders.
Path to Reopen Retail, led by NRF and Seyfarth LLP, is providing guidance and tools that NRF members can use as they navigate opening stores after this international health crisis.
Interpublic Group of Cos.’ McCann was named creative agency of record for U.S. Bank following a review, winning the account from sibling shop Carmichael Lynch. Debuting alongside the announcement is the first work for Minneapolis-based US Bank from McCann. “Thanks” (below) applauds everyday heroes like medical professionals, first responders and grocery store employees working through the coronavirus pandemic.
The campaign calls people to come out for a Front Yard Cookout on May 2, the same day Oscar Mayer plans to donate 1 million meals to the nonprofit Feeding America. The brand will share up to 1 million additional meals if fans post photos of their outdoor setups on Twitter with the hashtag #FrontYardCookout throughout May.
One member of the hospital team who has heard about a Customer Service for Anything hotline wonders if they might be able to help. He considers it a long shot but decides that he has nothing to lose and gives them a call to see if they can help.
Campbell's Soup released this :30 TV spot showing virtual togetherness as well as social distancing with family, friends and neighbors.
The campaign’s latest ad, ‘You Can’t Stop Us’, includes images and video footage of people working out in their homes, be it in their kitchens, bathrooms, bedrooms, or basements. As well as a few famous faces, including basketball star LeBron James and volleyballer Sara Hughes, the ad features lesser-known and unknown fitness fans to reinforce the sense that we are all in it together.
While the federal Paycheck Protection Program has been controversial and had a bumpy start, Brad Elliott knew even before the CARES Act passed Congress that he wanted to be able to jump on the opportunity for Equity Bank small business customers as soon as the new loans became available.