Below you’ll find an ongoing collection of what some brands are doing to market during these challenging times.
Travelers can access our new virtual experiences in this dedicated section of Viator. Experiences are organized by category, including culture, sightseeing, and food & drink. Experiences are a mixture of free and paid. On the paid experiences, Viator will waive commission, meaning all proceeds go to the operator.
“To date, many consumers have continued to buy restaurant meals through delivery, takeout, and drive-thru to the degree allowed by the restrictive environment; but with rising unemployment, payroll reductions, and temporary furloughs, consumers may begin to think differently about their food budgets overall.”
Natural Light's virtual commencement aims to boost spirits at a time when most college graduation ceremonies across the country have been canceled or postponed due to the coronavirus pandemic. The effort comes as marketers from numerous industries are scrambling to salvage marketing campaigns built around in-person experiences by pivoting to digital and mobile efforts.
On April 8, Panera Bread launched a new online service called Panera Grocery. Via the Panera app, the chain's website or on Grubhub, people can now order staple grocery items like milk and produce, along with their favorite soup or mac and cheese. The items are then brought to a customer's doorstep via contactless delivery, or the food can be picked up at a participating cafe.
AT&T delivered "Some Good News" tonight announcing three months of free wireless service for frontline nurses and physicians nationwide on the FirstNet® network – built with AT&T in a public-private partnership with the First Responder Network Authority (FirstNet Authority).
Given the demands of pandemic social distancing, The New Yorker is offering a new feature for its free crossword: Partner Mode.
Now, users can share solving crosswords — in the same room or different countries. Select the “Partner Mode” button or person with a plus sign in mobile, then share the link by text or email.
In recent weeks, major advertisers have postponed campaigns and cut marketing budgets. Some have retooled their messages to be more appropriate and respectful during a deadly pandemic. But with social distancing measures in place, brands have to get more creative about how they shoot and put together new ads.
Through the baby brand’s Instagram account and on the new CampHelloBello.com site, parents can access a whole schedule of activities for their little ones all through April. These include live sing-alongs, kid workouts, craft lessons, cooking and more.