Below you’ll find an ongoing collection of what some brands are doing to market during these challenging times.
Adobe report finds that brands would be better served by focusing their ads on “everyday essentials and things that take consumers minds away from the crisis.” Meanwhile, GenZ wants luxury or nonessential brand advertising directed toward them, despite being the demographic hardest hit by the economic crisis.
Brawny, the paper towel brand, has sought to honor those individuals in its latest campaign, which features real people who have gone above and beyond to help their communities during the crisis. See campaign landing page at https://www.brawny.com/giants.
The brand and Leo Burnett have created “The Coors Light Clone Machine,” which allows people to record a 30-second loop of themselves looking interested that be exported to Zoom.
In-store samples and demos were one of the early victims of the coronavirus. Now, many retailers, brands, and agencies are questioning what role, if any, retailtainment can play in this restrictive, post-outbreak retail environment.
The Almond Board of California, a trade group that represents growers in the state, this month launched a campaign on livestreaming platform Twitch to show viewers how to power up their gaming sessions with a healthy snack.
Bud Light Reimagines Iconic Campaign in ‘Stay at Home Humans of Genius’ Ads. This campaign marks the third rendition of Bud Light's iconic 'Real Men of Genius' campaign.
The upcoming “Nacho Average Showdown," as it’s called, is being organized by Tostitos with the aim of raising money for the Restaurant Employee Relief Fund (RERF), which was created by Fieri and the National Restaurant Association Educational Foundation to help raise money for out-of-work restaurant operators and employees.
Molson Coors MOVO wine spritzers set up a “zero-judgment venting hotline” for mothers as part of a contest to win some of its canned wine beverages.
Mattel announced the launch of #ThankYouHeroes, a special edition line of 16 collectible action figures.